Project Overview
The goal of this project was to create a distinct and memorable logo design for TottalMax, a new convenience store that offers a variety of products to its customers. The logo had to be recognizable and easy to remember, and it had to be adaptable to different mediums and sizes, including promotions, buses, signs, and social media.
The color palette for the logo was selected as orange and dark gray, which represents the store’s brand identity. The logo had to capture the store’s essence and communicate its values and offerings to the customers effectively.
After the initial brainstorming and research phase, several logo design concepts were developed. The selected logo design was refined and finalized, ensuring that it met all the requirements and specifications provided by the client.
Once the logo design was approved, the next step was to implement it across different mediums, including promotional materials, buses, signs, and social media. The logo had to be implemented consistently across all mediums to ensure brand recognition and awareness among customers.
The successful completion of this project resulted in the creation of a unique and memorable logo for TottalMax convenience store, which effectively communicates its values and offerings to the customers. The logo design has helped TottalMax stand out in the competitive convenience store market, and it has become a recognizable and distinguishable visual identity for the brand.
Services
Logo Design
Strategy
Brand Strategy
Client
TottalMax
Our Solution
Our solution for the TottalMax logo design was to create a distinctive and memorable design that reflected the essence of the convenience store and effectively communicated its values and offerings. An orange and dark gray color palette was selected to represent the brand identity, and several logo design concepts were developed and refined to meet all the client’s requirements and specifications.
The final logo design chosen was consistent with TottalMax’s essence and offerings, and it was highly adaptable to different sizes and mediums, allowing its implementation across various platforms, including promotions, buses, signs, and social media.
Results
The end result of the project was a distinctive, easily recognizable, and memorable logo design that effectively communicated TottalMax’s product and service offerings. The logo design has helped the convenience store stand out in the competitive market and has become a recognizable and distinctive visual identity for the brand. Overall, the logo design has strengthened TottalMax’s brand identity and helped the company connect with its customers effectively.
«Design is not just what it looks like and feels like. Design is how it works.»
Steve Job
