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Corporate identity refers to the visual and non-visual elements that represent a company or organization. It includes the logo, color palette, typography, imagery, tone of voice, and other elements that make up the company’s brand identity. The purpose of a corporate identity is to create a consistent and recognizable image that reflects the values, personality, and mission of the company. This helps to establish trust and build a strong brand that resonates with customers and stakeholders. A well-executed corporate identity can also differentiate a company from its competitors and attract new customers. spanish