Project Overview

Our team was tasked with creating a brand design and developing a new logo and website for Pretty Social, a San Diego-based event planning and picnic company. The client’s request was to design a modern and minimalist logo, and a mobile and tablet optimized website. The challenge was to capture the brand’s fun and playful personality while maintaining a sense of elegance and sophistication.


Brand & Web Design


Brand Strategy


Pretty Social

Our Solution

We began by conducting research on the brand’s values, target audience, and competitors. We then proposed a design that incorporated soft pastel colors such as pink, green, and yellow, with an illustrated leaf as the central element. We created multiple versions of the logo to ensure that it could be used across various mediums, including social media, print materials, and merchandise. For the website, we designed a clean and user-friendly interface that showcased the brand’s services and provided an easy booking experience for customers.

The Result

«Design is not just what it looks like and feels like. Design is how it works.»

-Steve Jobs

The new brand design and logo were well-received by the client and their customers. The pastel colors and minimalist design effectively communicated the brand’s personality, making it easily recognizable and memorable. The logo’s versatility allowed it to be used across multiple mediums, and the website’s mobile and tablet optimization provided a seamless user experience. The new brand identity helped Pretty Social establish a stronger online presence, leading to increased customer engagement and bookings. Overall, our solution helped Pretty Social stand out in a competitive market and establish a stronger connection with their target audience.