The packaging design project for Colarte coffee was a key initiative to position the brand in the market. Colarte is a coffee that specializes in the combination of art with the aroma of coffee, which makes it unique and different from other coffees in the market. However, as a new brand, it needed an attractive and differentiating packaging design that would catch the attention of consumers and adequately convey its values and essence.
To achieve this objective, an interdisciplinary team was formed consisting of designers, marketers, and coffee experts from the company. Market analysis, competition analysis, and design trend studies were conducted, as well as consumer preference studies to define design objectives and develop several proposals. The objective was to develop a packaging design that would convey the brand’s essence, innovation, and quality, and that would position it in the minds of consumers as a reliable and differentiated brand.
The solution for the design of the new packaging for Puerto Rican coffee from Maricao focused on reflecting the brand’s values and essence in the design. A matte gray and cream color scheme was used to convey the quality and elegance of the product, while the identity of the town of Maricao was incorporated into the design to connect with the local community and highlight the origin of the coffee.
In addition, elements that reflect the art, aroma, and master roaster were integrated to convey the dedication and passion that goes into the coffee production process. All of this was achieved thanks to an interdisciplinary team of designers, coffee experts, and marketers, who worked together to create an attractive and authentic packaging design that effectively conveyed the brand’s values and essence.
The results of the editorial cover design project were very positive. Below are some of the main results:
Increase in sales: After the implementation of the new editorial covers, publication sales increased significantly. This was largely due to the increased attention and attractiveness that the new covers generated among readers.
Improved perception of publication quality: The new editorial covers also helped improve the perception of publication quality among readers. The covers reflected the content of the publications in a more attractive and effective way, which generated a positive image among readers.
Brand recognition: The incorporation of branding elements in the new editorial covers also helped improve brand recognition. Readers began to associate the publications with a consistent and recognizable image, which helped strengthen the brand image.
Improved competitiveness: The new editorial covers allowed publications to compete more effectively in the market. The renewed and attractive image of the publications helped to highlight them among the competition and attract new readers.
Overall, the editorial cover design project was a success, as it managed to improve the image of the publications, increase sales, and strengthen brand recognition