In marketing, building a high-converting landing page for your business and industry vertical can be challenging. However, by following these five best practices, you can increase your conversion rate and lead generation. To get higher conversion rates, it is crucial to be analytical with the data and consistent with A/B testing using tools like Unbounce and Hotjar/Lucky Orange (for heat mapping).
The first best practice is to have only one conversion goal and call-to-action (CTA) button aligned with that goal. It is essential to ensure that your offer is appropriate for the stage of the funnel, so visitors are not discouraged from converting. Using a multi-step form is another critical best practice, breaking down a form with more than four input fields into several steps to encourage visitors to complete it. Personalizing your landing page design with dynamic keyword injection and platforms like Proof and Dynamic Yield can help cater to customers and improve the conversion rate. Lastly, ensuring your landing page loads quickly is crucial as it can affect your conversion rate. Optimizing image files and reducing or replacing scripts running on the landing page can help increase page speed.
Best Practice #1: Keep the message simple and clear
Your landing page should have a clear and concise message that shows visitors exactly what they can expect from your product or service. Avoid using confusing language or technical jargon that may confuse visitors. The message should be easy to understand and communicate the benefits of your product or service.
Best Practice #2: Use an attractive and well-structured design
The design of your landing page should be attractive and easy to read. Use a clean, well-structured design with intuitive navigation. Also, ensure that your landing page is easy to read on all devices, from mobile phones to desktop computers.
Best Practice #3: Include a clear call-to-action
Your landing page should include a clear and visible call-to-action (CTA). The CTA should be easy to understand and follow and should be prominently placed on the page. Examples of CTAs include «Sign up now», «Download the e-book», or «Get started today».
Best Practice #4: Use relevant images and videos
Images and videos can be a great way to improve the appearance of your landing page and effectively communicate your message. Use relevant, high-quality images and videos to complement your message and draw visitors in.
Best Practice #5: Optimize your landing page for SEO
If you want users to find your landing page through search engines, you need to optimize it for SEO. Use relevant keywords and ensure that the content on your landing page is relevant and useful to users. Make sure that the landing page loads quickly, has a clear structure, and is mobile-friendly.
Creating a landing page that is effective and converts visitors into customers requires careful planning and attention to detail. By following these best practices, you can create a landing page that stands out and drives results. Keep in mind that the success of your landing page also depends on testing and optimization, so don’t be afraid to experiment with different designs and messaging to see what works best for your audience.
If you’re ready to create a landing page that converts, contact us today to learn more about our landing page design and optimization services. Let us help you take your digital marketing to the next level!